tgb2012

The other side of luxury

Demand is so hot, but how the 200 million people adhere to quality and luxury in front of a large market for designer handbags is a big problem. More than a century, the luxury fashion business has been run by using the best materials to produce the most sophisticated of the family company, is a niche service to the customer's shopping district. In 1913, Prada in Milan, Italy, founded the first boutique, founder Mario? Prada (Mario Prada) designed handbags, luggage, leather accessories and cosmetics cases and other products obtained from the European royalty and high society of the love and pursuit. Today, the boutique is still the upper class in Italy has a high reputation and fame. In the 1970s, fashion environment changes, Prada was dying. In 1978, Mario's granddaughter Miao West? Prada (Miuccia Prada) at the helm, the use of their talent to save the Prada design. She Prada popular in Europe from a niche brand, the development of multi-billion dollar, global production of millions of items of the brand began to enter the middle class market.

Prada's current president and as chief designer and creative director, Miao West is not interested in natural family business. Miao, Dr. West is political science, also joined the Italian Communist Party, and finally the mother's pressure to join the family business. Perhaps it is this unique knowledge and beliefs, coupled with fashion talent, Miao West's design is always eclectic, full of challenges during a visit to a military base, Miao West used military tents and whim parachute material handbags. This black nylon handbags, once released it caused a sensation, became the enduring classic. After the launch of the classic Prada handbag has become a fashion symbol. Mirror fragments, beads, a bold new materials and blended to be applied to the Miao West design.